# LOOT 47 — Ad Launch Pack (12 Facebook Campaigns)

**Offer:** 47 done-for-you digital products (resell-ready) — **$47 one-time** at **https://get.loot47.com**
(`loot47.com` 301-redirects to `get.loot47.com`; that is the final landing URL and the direct-to-offer link.)

**Structure:** Campaigns 1–6 send cold curiosity traffic to an advertorial (pre-sell), which CTAs to the offer.
Campaigns 7–12 go direct-to-offer. Total budget **$50/day** ($4/day × 10 campaigns + $5/day × 2 headline campaigns).

**Conventions**
- Objective: **Conversions** (optimize for Purchase, fallback: InitiateCheckout) for all 12.
- CTA: **Learn More** on advertorial senders (warm the click), **Shop Now** on direct-to-offer.
- Placements (all): Facebook Feed, Instagram Feed, Instagram Stories, Facebook Stories, Feed (Audience Network off), Reels (FB + IG).
- Tracking: Meta Pixel + Conversions API on `get.loot47.com`; UTM convention `?utm_source=facebook&utm_campaign=<campaign-slug>`.
- Advertorials will be hosted at `https://reports.loot47.com/<slug>/` — placeholders below; local source: `X:/Dropbox/cf-pages/loot47-ads/<slug>/index.html`.

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## CAMPAIGNS 1–6 — ADVERTORIAL SENDERS (cold curiosity → advertorial)

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### Campaign 1 — Cost Audit
**Destination:** `https://reports.loot47.com/cost-audit/` · local: `X:/Dropbox/cf-pages/loot47-ads/cost-audit/index.html`
**Objective:** Conversions · **CTA:** Learn More · **Daily budget:** $4
**Primary text A:** "We priced out 9 popular ways to make money online in 2026 — ad spend, tools, courses, all of it. The winner wasn't even close. Here's the full cost audit."
**Primary text B:** "Most 'start an online business' advice skips the part where you spend $1,200 before you make a dollar. We ran the numbers on 9 models so you don't have to."
**Headline (31 chars):** `What It Actually Costs To Start`
**Description (22 chars):** `The real 2026 numbers.`
**Audience:**
1. Interests: digital marketing, passive income, side hustles, making money online — ages 25–55, US/CA/UK/AU.
2. Interests: Shopify, Etsy, Amazon FBA, print on demand, self-publishing (people pricing out business models).
3. Behaviors: Facebook Page admins + engaged online shoppers, lookalike 1–3% of purchasers.
**Creative concept:** A clean spreadsheet-style graphic comparing 9 business models with dollar figures, the cheapest row circled. Editorial, data-journalism feel — no hype, dark text on off-white.

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### Campaign 2 — Dead Assets
**Destination:** `https://reports.loot47.com/dead-assets/` · local: `X:/Dropbox/cf-pages/loot47-ads/dead-assets/index.html`
**Objective:** Conversions · **CTA:** Learn More · **Daily budget:** $4
**Primary text A:** "There are probably 47 digital products sitting in your downloads folder right now, doing nothing. We wrote a short report about that exact problem — and what the people who actually sell them do differently."
**Primary text B:** "Bought the templates. Bought the courses. Bought the PLR packs. Sold none of them. If that's you, this report will feel uncomfortably familiar."
**Headline (36 chars):** `Your Downloads Folder Is Dead Weight`
**Description (23 chars):** `A short, honest report.`
**Audience:**
1. Interests: private label rights (PLR), resell rights, master resale rights, digital products.
2. Interests: Gumroad, Teachable, KDP self-publishing, Notion templates, side hustle income.
3. Demographics: 28–55, engaged shoppers, 1–3% lookalike of email-list buyers in the biz-op/digital-products niche.
**Creative concept:** A photo of a laptop screen overflowing with folder icons and half-downloaded ZIP files, muted colors. Overlay text: "47 files. 0 sales." — problem-agitation mood.

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### Campaign 3 — Drift Report
**Destination:** `https://reports.loot47.com/drift-report/` · local: `X:/Dropbox/cf-pages/loot47-ads/drift-report/index.html`
**Objective:** Conversions · **CTA:** Learn More · **Daily budget:** $4
**Primary text A:** "Why do new creators build for 6 months and sell nothing? We traced the mechanism — call it 'production drift' — and it explains almost every stalled online business. Here's the report."
**Primary text B:** "Building more products won't fix this. There's a specific pattern that keeps creators producing instead of selling — and a simple way to step out of it."
**Headline (34 chars):** `Why 6 Months Of Work Sells Nothing`
**Description (28 chars):** `The production drift report.`
**Audience:**
1. Interests: content creation, creator economy, online course creation, digital marketing.
2. Interests: Etsy sellers, creative entrepreneurs, small business owners (Facebook Page admins).
3. Demographics: 25–50, engaged shoppers; lookalike 1% of site visitors who reached the offer page.
**Creative concept:** A timeline graphic showing 6 months of "building" bars drifting away from a flat "sales" line. Minimal, magazine-chart aesthetic with one accent color on the sales line.

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### Campaign 4 — Five Reasons ⭐ (headline campaign)
**Destination:** `https://reports.loot47.com/five-reasons/` · local: `X:/Dropbox/cf-pages/loot47-ads/five-reasons/index.html`
**Objective:** Conversions · **CTA:** Learn More · **Daily budget:** $5
**Primary text A:** "There's a reason experienced digital entrepreneurs are switching from 'build it yourself' to done-for-you product libraries. Here are the 5 reasons, in order of how much they matter."
**Primary text B:** "Building products is the slowest part of selling online. These 5 reasons explain why smart sellers now buy the products instead — and ship the same week."
**Headline (33 chars):** `5 Reasons Creators Buy, Not Build`
**Description (25 chars):** `The new creator playbook.`
**Audience:**
1. Interests: digital marketing, online entrepreneurship, passive income, dropshipping, affiliate marketing.
2. Interests: ConvertKit, Mailchimp, ClickFunnels, SamCart, Stan Store (tool-stack signals of active sellers).
3. Behaviors: small business owners + Facebook Page admins, ages 25–55, top English-speaking markets.
**Creative concept:** A bold numbered list card — "5 REASONS" typography, one reason peeking under a torn-paper edge. Bright but clean editorial design that reads like a magazine cover line.

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### Campaign 5 — Switch Files
**Destination:** `https://reports.loot47.com/switch-files/` · local: `X:/Dropbox/cf-pages/loot47-ads/switch-files/index.html`
**Objective:** Conversions · **CTA:** Learn More · **Daily budget:** $4
**Primary text A:** "7 people quit 7 different online business models — dropshipping, KDP, POD, freelancing, courses. What they all switched to instead is suspiciously similar. We collected their stories in The Switch Files."
**Primary text B:** "Every one of them spent months on a model that didn't work. Every one of them made the same move afterward. Read what actually changed."
**Headline (32 chars):** `7 Quitters. 7 Models. 1 Pattern.`
**Description (22 chars):** `Read the switch files.`
**Audience:**
1. Interests: dropshipping, Amazon FBA, print on demand, Kindle Direct Publishing, Etsy.
2. Interests: freelancing, Fiverr, Upwork, work-from-home jobs (burned-by-the-model crowd).
3. Demographics: 25–55, engaged shoppers; lookalike 2% of purchasers + 1% of email subscribers.
**Creative concept:** A case-file dossier graphic with 7 redacted profile cards, each with a struck-through business model name. Investigative, slightly cinematic — "files leaked" energy without being gimmicky.

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### Campaign 6 — Unfair Advantage
**Destination:** `https://reports.loot47.com/unfair-advantage/` · local: `X:/Dropbox/cf-pages/loot47-ads/unfair-advantage/index.html`
**Objective:** Conversions · **CTA:** Learn More · **Daily budget:** $4
**Primary text A:** "Unpopular opinion: selling something you didn't make isn't cheating — it's how most of retail has worked for 200 years. Here's the contrarian case for done-for-you products."
**Primary text B:** "The 'build everything yourself' advice is why most digital products never launch. There's an unfair advantage available to anyone willing to take it: sell what's already made."
**Headline (25 chars):** `Sell What You Didn't Make`
**Description (20 chars):** `The contrarian case.`
**Audience:**
1. Interests: entrepreneurship, Gary Vaynerchuk, side hustles, business ideas, startup founders.
2. Interests: private label rights, resell rights, licensing, digital products, info products.
3. Demographics: 24–50, business-page admins; lookalike 1–3% of purchase events.
**Creative concept:** A bold typographic card with a crossed-out myth ("You must create everything") and the punchline beneath it. Stark black-and-white with one red accent — contrarian scroll-stopper.

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## CAMPAIGNS 7–12 — DIRECT-TO-OFFER (all point at the final landing URL)

**All destinations:** `https://get.loot47.com` (final URL after loot47.com 301)

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### Campaign 7 — The $47 Value Stack ⭐ (headline campaign)
**Objective:** Conversions · **CTA:** Shop Now · **Daily budget:** $5
**Primary text A:** "47 done-for-you digital products — ebooks, templates, planners, courses, and more, all resell-ready. One payment of $47. That's $1 per product, and you keep 100% of what you sell."
**Primary text B:** "Stop spending months building products from scratch. Get 47 ready-to-sell digital products for $47 and launch your store this week."
**Headline (29 chars):** `47 Products. One $47 Payment.`
**Description (22 chars):** `All resell-ready. $47.`
**Audience:**
1. Interests: digital products, passive income, online business, making money online — 25–55, US/CA/UK/AU.
2. Behaviors: engaged shoppers + Facebook Page admins; 1–3% lookalike of buyers.
3. Interests: Gumroad, Etsy, Shopify, Stan Store (people with a storefront and nothing to put in it).
**Creative concept:** A flat-lay grid of 47 product covers with a single price tag reading "$47 — all of it." Clean white background, confident e-commerce look.

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### Campaign 8 — Skip The Build
**Objective:** Conversions · **CTA:** Shop Now · **Daily budget:** $4
**Primary text A:** "The average digital product takes 60+ hours to make. These 47 are already done — polished, packaged, and ready to sell under your name. Total cost: $47."
**Primary text B:** "Why spend a quarter building one product when you can sell 47 this month? Done-for-you beats do-it-yourself for anyone who needs revenue now."
**Headline (30 chars):** `Skip The Build. Start Selling.`
**Description (25 chars):** `Ready-made products, $47.`
**Audience:**
1. Interests: online course creation, ebooks, self-publishing, digital marketing.
2. Interests: side hustle, work from home, extra income, early retirement.
3. Demographics: 25–55, engaged shoppers; lookalike 2% of checkout initiators.
**Creative concept:** A split image: left side is a messy 6-month Gantt chart, right side is a clean "Day 1: Live" storefront screen. One accent arrow connects the shortcut.

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### Campaign 9 — Stop Making, Start Selling
**Objective:** Conversions · **CTA:** Shop Now · **Daily budget:** $4
**Primary text A:** "Creators don't fail because their products are bad. They fail because they never stop making them. Break the cycle: 47 finished products, $47, sell them today."
**Primary text B:** "Production isn't the business. Selling is. Hand yourself 47 products that are already made and put your energy where the money is."
**Headline (32 chars):** `Stop Making Products. Sell Them.`
**Description (25 chars):** `47 done-for-you products.`
**Audience:**
1. Interests: content creation, creator economy, freelancing, solopreneur.
2. Interests: passive income, digital marketing, affiliate marketing.
3. Behaviors: Facebook Page admins + engaged shoppers, 25–50, top English markets.
**Creative concept:** A bold typographic ad: "STOP MAKING. START SELLING." over a stack of finished product boxes. High contrast, minimal design built for feed stopping power.

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### Campaign 10 — Less Than Dinner
**Objective:** Conversions · **CTA:** Shop Now · **Daily budget:** $4
**Primary text A:** "47 resell-ready digital products for less than the price of takeout for two. One $47 payment, no subscription, no upsells — and every product is yours to sell."
**Primary text B:** "For $47 you'd normally get one ebook. Here you get 47 products you can sell forever. The math has never been this silly."
**Headline (32 chars):** `47 Products For Less Than Dinner`
**Description (25 chars):** `One payment. 47 products.`
**Audience:**
1. Interests: deals, coupons, bargain shopping, frugal living (value-framing crowd).
2. Interests: passive income, side hustles, online business, small business owners.
3. Demographics: 25–55, engaged shoppers; lookalike 1–3% of purchasers.
**Creative concept:** A price-comparison card: "$47 = dinner for two" vs "$47 = 47 products you can resell." Simple split layout, warm foodie photo left, clean product grid right.

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### Campaign 11 — Resell Library
**Objective:** Conversions · **CTA:** Shop Now · **Daily budget:** $4
**Primary text A:** "Full resell rights, done-for-you library: 47 digital products you can sell as your own and keep every dollar. All for a single $47 payment."
**Primary text B:** "Private label. Done for you. Priced at $47. If you've been hunting for products to sell, this is the whole library in one checkout."
**Headline (27 chars):** `Done-For-You Resell Library`
**Description (24 chars):** `Full library. One price.`
**Audience:**
1. Interests: private label rights, master resale rights, PLR products, resell rights.
2. Interests: Etsy sellers, Shopify store owners, Gumroad, eBay selling, Amazon KDP.
3. Behaviors: online shopping + small business owners; lookalike 2% of add-to-carts.
**Creative concept:** A digital shelf graphic — 47 spines/covers neatly racked like a library, with a "Resell Rights Included" stamp. Trust-building, catalog-style presentation.

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### Campaign 12 — Stocked By Tonight
**Objective:** Conversions · **CTA:** Shop Now · **Daily budget:** $4
**Primary text A:** "Your store, stocked by tonight. 47 done-for-you digital products, $47, instant access — download, list, and sell before the day is over."
**Primary text B:** "No waiting. No building. No hiring. Just 47 finished products and a store that finally has something in it. $47, one payment."
**Headline (30 chars):** `Your Store, Stocked By Tonight`
**Description (23 chars):** `Instant access for $47.`
**Audience:**
1. Interests: ecommerce, Shopify, Etsy, dropshipping, online store owners.
2. Interests: making money online, side hustle, work from home, entrepreneurship.
3. Demographics: 24–50, engaged shoppers; retargeting 7-day site visitors + lookalike 1% of buyers.
**Creative concept:** A clock-timeline card: "9AM: buy" → "6PM: store live with 47 products." Fast-motion energy, bright accent color on the final step.

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## BUDGET SUMMARY

| Campaigns | Daily each | Subtotal |
|---|---|---|
| 1, 2, 3, 5, 6 (advertorial) | $4 | $20 |
| 4 (advertorial ⭐) | $5 | $5 |
| 8, 9, 10, 11, 12 (direct) | $4 | $20 |
| 7 (direct ⭐) | $5 | $5 |
| **Total** | | **$50/day** |

**Launch notes:** Start all 12 at these budgets for 72 hours. Kill any ad above $15 CPA after 3,000 impressions with zero purchases; scale winners by 20% every 48h. Retarget advertorial readers (75% scroll depth) with Campaign 7 creative before touching direct budgets.